We use a Google spreadsheet as our content calendar at SEJ. Once you've gathered your information, let the magic happen. Here are some ways to start, maintain, and get the most out of your content calendars on Medium with the help of Medium's Head of Product Science, Mike Sall: Messages during peak hours (between 6am and 3pm PST) tend to be longer Peak time articles tend to take longer to write (per word) Peak time posts tend to have authors with more subscribers Kiki Schirr, co-founder of Fittr, posts daily on her Medium. She told Social Media Examiner: By posting a small article every day, I was able to reach 10,000 subscribers to my post in 66 days. I think that's an interesting prospect for marketers.
Advertising Continue reading below Know what type of content performs well on the medium If you're from a place of corporate image masking service communication where AP-style structure guidelines are a prerequisite for emails and you're only allowed one exclamation point per year, Medium is only not the platform for you. Content on Medium that wins tells a story, explores a vulnerable side, evokes emotion, or sparks controversy. Here are some examples of my favorites: Confessions of a Former Tech Journalist by Former VentureBeat Writer Bekah Grant You're Always Gonna Suck, Until You Do by CamMi Pham, Marketing Manager and Think Renegade Partner Ten more minutes by Anne Branigin, writer These emotional cues are particularly important when repurposing old content.
Old content that does well on Medium should tell a story. Also, remember to add the rel=canonical tag to your original post to avoid duplicate content issues on Medium. Reposting old content works, just take a look at Unbounce. Unbounce found that Medium generated 144 more views. Advertising Continue reading below Additionally, while there is no ideal word count for stories on Medium, the optimal posting time is suggested at 7 minutes. Be sure to AB test short and long content to see what works best for your audience. Some good brands to learn from: Pacific Standard bold italic NewsCo Backchannel Bonus tip: press the heart for more love! By asking your readers to recommend your story at the end of each article, you get more views with their audience. Don't be afraid to ask.