All based on your campaign objective. Where Whatsapp Mobile Number List are the most conversions generated at that time, or where are the most clicks generated at that time? After enough data has been generated, you will see the results at the placement and device level, allowing you to optimize the campaign. In the image above Whatsapp Mobile Number List you can see that for my campaign the differences in cost per purchase between iPhones and iPad, Android smartphones, and Android tablets are quite large. Dividing the ad sets by device in my next campaign and then excluding iPads and tablets, resulting in a 34 percent decrease Whatsapp Mobile Number List n cost per conversion. Also read New on Facebook: Dynamic Ads 6.
Time of Day The last optimization stroke Whatsapp Mobile Number List that I will discuss is the Time of Day. Facebook displays the results for each hour of the day in this specification. This is only relevant if you have built up enough data and the campaign has been running for at least a week. Then every day of the week is included. There is Whatsapp Mobile Number List also a lot to be achieved within this specification. If the data indicates that the results are very disappointing at a specific hour, you can decide not to show the ad at that hour. At the ad set level, it is possible to schedule the campaign per hour of the day. This optimization ensures that costs are Whatsapp Mobile Number List well spent and the ad is only shown at relevant times.
It is possible to schedule the campaign on Whatsapp Mobile Number List per hour of the day. 7. Involvement of the target group (engagement) A very important detail within your campaign is of course engagement. How does the target group react to your ad and to what extent are they involved with your ad? This can all be measured within the Whatsapp Mobile Number List advertising reporting. An important metric to look at is the click-through ratio (CTR). The higher this metric, the more people are involved with your ad. If the CTR goes up, it means that Whatsapp Mobile Number List people find the ad more attractive.