First of all, social media platforms are a group of new online media mainly represented by Weibo, Facebook, instagram, Twitter, Pinterest, Linkedin, YouTube, etc. These media are highly interactive, and everyone can write, share, comment, forward, and communicate with each other. The era of social media can also be said to be the era of self-media, where everyone is a medium of communication.
Second, it's about marketing. The so-called business email list marketing, its actors are generally enterprises, they are in consideration of interests, constantly discover or explore the relevant needs of prospective consumers , and purposefully let consumers understand the product, so as to carry out the process of purchasing the product, which can be divided into marketing and marketing. There are two types of event marketing.
And then there's our topic today - the impact of social media on marketing. In terms of impact, the impact of social media on marketing is extensive and positive. In terms of subdivision, it mainly includes three aspects:
First, the influence of social media is extensive, which is conducive to the promotion of online marketing. Second, social media can provide timely feedback and interaction to improve user experience. Third, social media provides users with a sharing function, which is easy to form a word-of-mouth effect and can enhance the effect of marketing.