Jun 13, 2022
In Fashion Forum
I have written an article before, "A Set of B-side bulk sms service Operation Methodology That Acquires 50,000+ Customers", and later, Jian Feng, CEO of Zero One Fission, also wrote an article "B-side companies, how to build a private domain traffic matrix to acquire a large number of customers? ". Then I found that for the B-side, there are many similarities and commonalities in the acquisition of customers in the WeChat ecosystem. This shows that some rules bulk sms service and reusable methods can be extracted. As a result, the idea of reviewing the entire "system + project" came into being. Let’s talk about why WeChat ecology is important for B-side customer acquisition? Taking the official website of the B-end enterprise as an example, The registration conversion rate of 5% is an bulk sms service average level, and a large number of customers who spend a lot of money are lost. However, in view of the long purchase cycle of enterprise-level services and the characteristics of many purchase decision makers, customers who just look at the official website and leave now do not buy now, which does not mean that they will not buy in the future; There is no need now, but it does not mean that bulk sms service there will be no need in the future... Wouldn't it be a pity to lose these potential customers who were finally created by the brand, bought with money, and had a certain interest in the product? How to continuously reach, nurture, and incubate these potential customers, So as to avoid being competed and seize the bulk sms service opportunity, has become particularly important for B-end enterprises. From a domestic point of view, the reach rate of emails and text messages is really "moving", and the WeChat ecosystem is undoubtedly the best choice at present... This article directory: Clarify the definition of ToB customer acquisition Classic Content Marketing 4P Strategies Cognitive stage: looking for a single point of bulk sms service breakthrough, fission-type acquisition of customers Attraction Stage: Customer Focus Summarize 01 Clarify the definition of ToB customer acquisition In ToB, the definition of customer acquisition varies. From the perspective of the B2B customer life journey, we define other registrations, product registrations, trials, purchase transactions, etc. as cut-off points to define successful customer acquisition.