Jul 30, 2022
In Fashion Forum
This article is an introduction to marketing for small-business owners, solopreneurs, and beginner marketers. Our goal is to help you understand the key concepts of marketing without unnecessary jargon. This guide is going to be packed with information. But keep in mind that we’re only scratching the surface here. So feel free to follow the links to other articles that dive further into topics you’re most interested in. Affiliate marketing whatsapp number list has a simple premise. Just like Batman and Robin, vendors team up with affiliate marketers for mutual gain, making it a win-win for many business owners. But first, here’s what we’ll talk about: What is marketing? Why is marketing important? Four Ps of marketing The marketing funnel Types of marketing Three practical tips from Ahrefs What is marketing? Here’s how the American Marketing Association (which reviews the definition every three years to keep it timely) defines it: Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. If that definition sounds a bit complex, here’s the gist of it. What this definition is trying to tell us is that marketing is not only about promoting something, but it’s also about creating desirable products and services and distributing them in a way that increases their attractiveness. Why is marketing important? Businesses transfer (sell) goods or services to customers in exchange for value (money). Sounds easy. But here’s what can go wrong for a business: The customer may not know about the product/service. Even if they know it, they may not have a desire for it. Even if they know and have a desire for it, they may choose to buy from another business. Even if a business manages to go through all the steps to transfer its goods, the customer may not be satisfied enough to come back, buy again, or recommend the business to others. Marketing is a business practice meant to address all those issues, such as generating awareness through generating desire, fostering customer loyalty, and encouraging advocacy. In other words, because marketing connects the business with its customers, there can be no sales without marketing.